Wednesday, August 21, 2013

Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 (LMAAGS)

The Laadli Media and Advertising Awards  for Gender Sensitivity 2012-13  ( Southern Region

Population First invites the media to send in their entries for the fifth Laadli Media and Advertising Awards for Gender Sensitivity - Southern Region

The Laadli Media Awards were instituted in March 2007 as a Mumbai centric event and were subsequently taken to the National level with the support of the UNFPA. The Awards have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by Print and Electronic media (TV, Radio and Web) and Advertising, to support gender-just perspectives. News features, articles, editorials, Op-eds, investigative reports, human interest stories from print and electronic media and ads and jingles from the advertising agencies for products, services and public service announcements are considered for the awards. The entries should: a) Analyze policies, programmes and laws from a gender perspective b) Highlight influence of gender perceptions on the functioning of police, judiciary, administrators and other service providers in the implementation of laws and programmes c) Challenge gender stereo-types by focusing on men and women who are redefining their gender equations- e.g. Changing work participation patterns of men and women, changing work distribution at home between men and women etc ) Analyze the social, religious and economic factors that promote gender inequality and gender violence e) Report on current events from a gender perspective – e.g. disasters, communal riots, elections, sports events etc f) Create awareness about pre-birth sex selection and other acts of gender discrimination and violence g) Interpret research and other reports/documents from a gender perspective – e.g. census, economic survey, budgets etc h) Voice the experiences of survivors of gender violence .

Multiple entries, even across categories, are encouraged from individuals and media houses (group entry). The entries should be published/broadcast between 1st January 2012 to 30th June 2013. The winners will be chosen by a jury comprising of eminent personalities both from the media and social sector.

The Southern Region awards are open to advertising and media professionals/freelancers from

Andaman & Nicobar, Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry and Tamil Nadu
The last date for receiving entries is 15st September 2013. The awards ceremony for the Southern region will take place along with that of the Eastern region in Hyderabad in December.
Laadli, a term of endearment meaning ‘cherished daughter’ in Hindi, is a campaign by Population First, a Mumbai-based NGO working on health, population and women’s issues. Laadli is a comprehensive communication campaign aiming to promote a positive image of women and girls in society. by changing the stereotypical mindsets that undervalue women. Laadli Campaign works with communities, colleges and media towards breaking gender barriers and bringing about gender equality in society. Laadli media advocacy includes a number of activities viz., Media fellowships, gender sensitization workshops for working and student journalists, interactive sessions with Creative Directors of TV Channels, Ad analysis with advertising professionals.

The 2011-12 Awards for the Northern Region were presented by Shri G Karthikeyan (Hon’ble Speaker, Kerala Legislative Assembly). Twenty two media persons including nominees for Special Awards were felicitated at the event

About Population First:

Population First is an NGO focusing on the population and health issues facing the country, looking at these from the perspective of women’s rights and social development. The Trust works towards India’s goal of a balanced, planned and stable population. The key objectives are to help reduce gender imbalances in the population. The Trust was registered in 2002 as a public Trust under the Bombay Public Trusts Act, 1950. It is guided by an eminent group of Trustees and Advisory Council members. (

About UNFPA:

The United Nations Population Fund (UNFPA), India works towards improving the health the well-being of the Indian population. It uses population data and research as the basis for its initiatives. The India programme is the UNFPA’s largest and works closely with policy makers, governmental institutions, NGOs and the community at large. UNFPA strives to empower citizens, particularly women to make informed choices on reproductive health, including maternal health. ( )

All Southern Region entries must reach the following address before 15th September 2013:

All Southern Region entries must reach the following address before 15th September 2013: 
 Hindi, English, Urdu and Telugu entries: Ms. Roopa Vani (91 9666647402), 
Flat N.o 502, Sai Pranathi Apts., 
Near Apollo Pharmacy, 
Anand Nagar Colony, Khairatbad, 

Kannada Entries: Ms Susheela Nair (91 9448363336) FF 16, Alpine View, 3rd Cross, 2nd Main Ganga Nagar, Banglore-560032
Malayalam Entries: Mr Ritwik Chandran  (91 9495939996) ‘Niravu’, TC 41/676, Jayashree Apartments, Thycadu , Trivandrum – 69501
Tamil Entries: Ms Sudha Swaminathan (91 9489056411) 21, J G Nagar, Kumaranandhapuram,Tirupur 641602 Tamil Nadu.


Director:                          Dr. A. L. Sharada (9820911051)
Coordinator National Awards:  Dolly Thakore   (9821074172)
Programme Manager:              Revathi Asokan  (9930417494)

Supported By                                                                              
 Collaborating Agency                                                                                                                                                                                                                                                                                                                                                                 Population First
Shetty House, 3rd Floor
101, M. G. Road, Fort, Mumbai – 400 001
Tel.: 22-2262 6672, 2262 6676.

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